A school of thought believes that content for your website or forum is good enough only if it achieves high SEO rankings. However, the fact of the matter is that the good content makes your customers stay with you because of the quality of the content on your webpage.
With bad content on your website, not only the image of your brand is blemished but it also alludes to your poor and half-hearted performance. A badly-written content always receives cold reception from the readers.
Though creating good content isn’t a rocket science but it still calls for a great amount of time, hard work, and knowledge. Perfect blend of resources, productivity and originality result in production of content that strikes a chord with readers. The famous quote by Walter E. Disney is significantly applicable here, which reads, “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” Therefore, irrespective the size or popularity of your brand, make sure you create impeccable content.
Now, let’s discuss some of the essential ingredients that constitute great content.
Make Applicable or Practical Content
Even if, you have awesome writing skills but if your written content does not quench the thirst of readers, it is futile to them. Put differently, if readers are seeking information on best mobile phones, they will not be interested in knowing how a mobile phone operates. All that matters to them is information on best mobile phones.
Using Relevant Headings and Subheadings
The online readers are not interested in reading long text-filled technical paragraphs and time is what they value the most. The solution to this problem is dividing the content into section and sub-sections, it not only gives the content a professional look but also allows readers to exactly find the information they were looking for. Besides using headings and subheadings within the content, it is equally important to give the content a strong headline//title.
If the title is catchy enough to capture the interest of the user, then only they will go through the rest of the content.
Original Content
First and foremost, what you write should be original and not copied form other sources on the Internet as an algorithm devised by Google detects plagiarized content on the web and weed out the content from the search engine.
Originality means that you should have an original thought or concept while writing the content.
Providing Sources
To substantiate his/her point of view, a writer, sometimes, has to add technical information in what he/she is writing. But it makes you content appear clumsy if it is too lengthy having detailed explanations of all the elements present in the content.
Therefore, it is practical and wise to direct the readers to the website having detailed information by simply citing the source links if they want further information on the concept.
Updating the content
Care should be taken that you feed your customers with the information which is updated and add to their knowledge-base. It is a matter of sheer observation that most of the content available online is time-specific and needs to be replaced with fresh content. With changing trends and preferences, the content has to embrace several changes as well.
Having outdated and unusable content posted on your website is unequivocally detrimental for your company’s brand image. For instance, if your website features content on iPhone 4s when Apple, on the other hand, has launched iPhone 7 in the market. In this case, the content posted on the website loses its substance and relevance. It drives the views away from your website, the viewers wants to max on timely and relevant information.
Keeping the points discussed in the article in mind, you can write compelling and impeccable content that could capture reader’s host.